Golden Tree Consulting
Accounting & Finance Website Redesign
Complete digital transformation for a Croydon-based accounting firm, focusing on modern design, enhanced security, performance optimization, and local SEO to drive genuine leads.
Plus 1,289% increase in daily impressions and complete elimination of spam emails
Performance Improvements
Measurable Results & Impact
Every design decision was driven by data and user research, resulting in significant improvements across all key metrics.
Challenges & Solutions
Every project comes with unique challenges. Here's how we tackled the key issues and delivered exceptional results.
Outdated WordPress Site
The existing WordPress site was slow, vulnerable to security threats, and generating spam emails daily.
Poor Search Visibility
The site had minimal Google visibility with only 72 daily impressions and zero clicks from search.
Spam Email Problem
The contact form was generating daily spam emails, making it difficult to identify genuine leads.
Mobile Experience
The old site was not mobile-optimized, causing poor user experience on smartphones and tablets.
Project Process & Timeline
A structured approach ensuring quality delivery and client satisfaction throughout the 3-week project timeline.
Discovery & Analysis
- Audit of existing WordPress site
- Performance analysis and bottleneck identification
- Security vulnerability assessment
- Competitor analysis in Croydon accounting market
- Local SEO opportunity research
Strategy & Planning
- Modern technology stack selection (Astro)
- Information architecture redesign
- Content strategy development
- Security implementation planning
- Performance optimization roadmap
Design & Development
- Modern, professional design system
- Astro static site development
- Mobile-first responsive implementation
- Contact form security enhancement
- Local SEO optimization
Testing & Optimization
- Performance testing and optimization
- Security testing and hardening
- Cross-browser compatibility testing
- Mobile device testing
- SEO validation and schema markup
Launch & Monitoring
- Domain migration and DNS setup
- SSL certificate implementation
- Google Analytics and Search Console setup
- Performance monitoring setup
- Client training and handover
"The new website has transformed our online presence. We're getting real leads now instead of spam, and the site loads instantly even at Croydon Train Station. The increase in visibility has been remarkable."Golden Tree Consulting
"The technical improvements have been incredible. Our site loads instantly now, and we're getting genuine enquiries through the website. It's been a game-changer for our business."
Technologies & Approach
Modern technologies and best practices used to deliver exceptional performance and security.