From Problem to Solution
After 14+ years working with code in both startups and enterprise environments, I noticed a consistent pattern: small businesses investing in websites that looked decent but performed poorly—slow loading times, confusing navigation, and disappointing results.
These sites were often built with templates and platforms that prioritized ease of setup over performance and results. Unfortunately, the true cost only became apparent later: lost customers, maintenance headaches, and eventually, the need for a complete rebuild.
I founded Surrey Web Masters to offer a better alternative: custom-built websites that prioritize speed, usability, and business results. Yes, templates are quicker to launch, but properly built custom sites deliver substantially better long-term value and return on investment.
My approach is straightforward—I combine technical expertise with a genuine interest in your business goals to create websites that not only look great but actually help your business grow.
Custom vs. Template Websites
While templates offer a quick start, custom-built websites provide significant advantages for businesses looking for performance, flexibility, and long-term value.
| Feature | Custom Website | Template/CMS Website |
|---|---|---|
| Bespoke, Tailored Design | ||
| Exceptional Performance | ||
| Minimal Code Bloat | ||
| Reduced Security Vulnerabilities | ||
| Future-Proof Scalability | ||
| Predictable Maintenance | ||
| Direct Access to Developer | ||
| Complete Code Ownership |
While the upfront investment may be higher, custom-built websites typically offer better long-term value through improved performance, security, and flexibility.
My Core Principles
These principles guide every project I undertake, ensuring consistent quality and results.
Performance First
Speed directly impacts user experience and conversions. I build websites that load instantly and score exceptionally well on Core Web Vitals metrics.
Personal Partnership
When you work with me, you're working directly with the person building your site—no account managers or outsourced teams.
Quality Craftsmanship
I build robust, scalable solutions using modern frameworks and best practices that ensure long-term performance and reliability.
Results-Focused
Beyond aesthetics, I focus on creating websites that achieve measurable business objectives and deliver tangible ROI.
How I Build Your Website
My streamlined process focuses on efficiency and quality at every stage, ensuring your website launches on time and exceeds expectations.
Conversation & Discovery
It starts with a conversation. I'll dive into your business goals, audience, and unique value proposition to create the strategic foundation for your project.
Key Activities
- Understanding your business objectives
- Defining success metrics
- Audience analysis
- Strategic planning
Design & User Experience
I design an intuitive, beautiful experience that reflects your brand's personality and creates meaningful connections with your audience.
Key Activities
- User-centric wireframing
- Brand-aligned visual design
- Mobile-first approach
- Thoughtful user journeys
Development & Optimization
I build your site with clean, efficient code, focusing on performance, accessibility, and an exceptional user experience across all devices.
Key Activities
- Clean, structured code
- Core Web Vitals optimization
- Responsive implementation
- Accessibility standards
Launch & Ongoing Support
I handle the technical launch process and can provide ongoing support to ensure your site remains fast, secure, and effective long-term.
Key Activities
- Pre-launch quality assurance
- Smooth deployment
- Optional maintenance plans
- Continued technical partnership