Meet
Nikita.
I'm a web developer with a passion for building high-performance websites that help small businesses thrive in the digital age.
From Flash Games to
Digital Craftsmanship
My journey into the world of code didn't start in a university lecture hall or a corporate bootcamp. It started in my bedroom, fueled by a childhood fascination with Flash games. I was captivated by the idea that lines of code could create interactive, living worlds. That curiosity never left me.
Fast forward a few years, and life changed—as it tends to do. After my wife and I welcomed our first child, my perspective shifted. I didn't just want a job; I wanted to build something meaningful. I wanted to use the skills I had honed over years of tinkering and learning to build a future for my family, on my own terms.
The "WordPress Trap"
As I looked at the local web design landscape in Surrey, I noticed a troubling pattern. Small businesses were being underserved. They were often faced with two bad options:
- The DIY Nightmare: Spending hours wrestling with Wix or Squarespace, only to end up with a generic site that looked like everyone else's.
- The Agency Markup: Paying thousands of pounds upfront for a "custom" website that was, in reality, just a bloated WordPress template slapped together by a junior developer.
I saw businesses paying for websites that were slow, insecure, and impossible to update without breaking something. They were being sold a "solution" that was actually a liability. These sites looked like they were built by someone who hadn't browsed the internet since the early AOL dial-up days.
A Better Way Forward
I knew there had to be a better way. A way to offer the quality of a high-end, custom-coded website without the eye-watering agency price tag. That's when I developed my £0 upfront, £175/month model.
This isn't just about pricing; it's about partnership. By removing the massive upfront cost, I align my success with yours. I'm not here to build a site and disappear. I'm here to handle the tech, manage the updates, and ensure your digital presence grows as your business grows. It's a sustainable, manageable way for small businesses to get the premium web presence they deserve.
Today, Surrey Web Masters is the realization of that vision. I build hand-crafted, high-performance websites that help real businesses solve real problems. No templates, no shortcuts—just clean code and measurable results.
My Philosophy
The principles that guide every project I undertake, ensuring quality and integrity.
Performance First
Speed isn't a luxury; it's a necessity. I build sites that load instantly, keeping visitors happy and Google satisfied.
Transparency
No hidden fees, no tech jargon designed to confuse. I believe in clear communication and honest pricing.
Quality Over Quantity
I take on a limited number of clients to ensure every project gets the attention to detail it deserves.
Long-Term Partnership
I'm not here to just build a site and vanish. I aim to be your long-term digital partner as your business grows.
How I Build Your Website
A streamlined, transparent process focused on efficiency and quality at every stage. No guessing games, just clear progress.
Conversation & Discovery
Key Activities
- Understanding your business objectives
- Defining success metrics
- Audience analysis
- Strategic planning
Conversation & Discovery
It starts with a conversation. I'll dive into your business goals, audience, and unique value proposition to create the strategic foundation for your project.
I believe in keeping you in the loop. During this phase, we focus on ensuring that every decision aligns with your business goals. Whether it's selecting the right keywords for SEO or refining the user interface, every step is calculated to maximize your return on investment.
Design & User Experience
Key Activities
- User-centric wireframing
- Brand-aligned visual design
- Mobile-first approach
- Thoughtful user journeys
Design & User Experience
I design an intuitive, beautiful experience that reflects your brand's personality and creates meaningful connections with your audience.
I believe in keeping you in the loop. During this phase, we focus on ensuring that every decision aligns with your business goals. Whether it's selecting the right keywords for SEO or refining the user interface, every step is calculated to maximize your return on investment.
Development & Optimization
Key Activities
- Clean, structured code
- Core Web Vitals optimization
- Responsive implementation
- Accessibility standards
Development & Optimization
I build your site with clean, efficient code, focusing on performance, accessibility, and an exceptional user experience across all devices.
I believe in keeping you in the loop. During this phase, we focus on ensuring that every decision aligns with your business goals. Whether it's selecting the right keywords for SEO or refining the user interface, every step is calculated to maximize your return on investment.
Launch & Ongoing Support
Key Activities
- Pre-launch quality assurance
- Smooth deployment
- Optional maintenance plans
- Continued technical partnership
Launch & Ongoing Support
I handle the technical launch process and can provide ongoing support to ensure your site remains fast, secure, and effective long-term.
I believe in keeping you in the loop. During this phase, we focus on ensuring that every decision aligns with your business goals. Whether it's selecting the right keywords for SEO or refining the user interface, every step is calculated to maximize your return on investment.
Who I Work Best With
I'm not a generalist agency trying to be everything to everyone. I specialize in working with small to medium-sized businesses in Surrey and across the UK who are ready to take their digital presence seriously.
Service-Based Businesses
Plumbers, electricians, accountants, consultants, and local trades. If you rely on local leads, I can help you dominate your area.
Established Local Brands
Businesses that have outgrown their DIY website and need a professional, high-performance solution to scale to the next level.
Passionate Owners
I work directly with business owners who care about their reputation and want a website that reflects the quality of their work.
Why Clients Choose Me
"Nikita explained everything in plain English. No tech jargon, just clear results."
"The monthly model makes it so easy for us. We don't have to worry about updates or hosting ever again."
"Our leads doubled within 3 months of the new site launching. The investment paid for itself."
Custom vs. Template
Why a custom-built website is a better investment for your business's long-term growth.
| Feature | Custom Website | Template/CMS |
|---|---|---|
| Bespoke, Tailored Design | | |
| Exceptional Performance | | |
| Minimal Code Bloat | | |
| Reduced Security Vulnerabilities | | |
| Future-Proof Scalability | | |
| Predictable Maintenance | | |
| Direct Access to Developer | | |
| Complete Code Ownership | | |
Real-World Search Impact
Beyond just faster sites, custom redesigns deliver measurable business results with dramatic increases in search visibility and traffic.
160% Increase
in total impressions after switching from WordPress template to a custom-coded website
What this means for your business:
- More potential customers finding you online
- Improved local market dominance
- Higher quality traffic that converts better
