Bespoke Websites
That Drive Real Results
That Drive Real Results
My name is Nikita, I am the owner and lead (and only) developer of Surrey Web Masters. I build high-performance, custom-coded websites that help small businesses grow. There's no templates, just tailored solutions that deliver measurable returns.
From Problem to Solution
I got into programming early on in my life by playing Flash Games, but after my wife had our first child I wanted to do something that I can do from home with the experience i've learned over the years for a better future for my family.
What I found was that a lot of small businesses don't have the funds to spend thousands of pounds upfront on a new website. And the ones that did, got taken advantage of with probably some wordpress website that looks like it was built by someone who hasn't been on the internet since early AOL Dial Up Days (if you're a Zoomer I highly recommend googling that). They were in a frustrating spot - they either can't afford a good website, and if they can they don't know who to trust to make something great.
So I tried to find a way to fit myself into this, with a £0 upfront, and £175 a month. It's more manageable for a small business to handle and won't hurt your bank accounts:
Custom vs. Template Websites
While templates offer a quick start, custom-built websites provide significant advantages for businesses looking for performance, flexibility, and long-term value.
| Feature | Custom Website | Template/CMS Website |
|---|---|---|
| Bespoke, Tailored Design | ||
| Exceptional Performance | ||
| Minimal Code Bloat | ||
| Reduced Security Vulnerabilities | ||
| Future-Proof Scalability | ||
| Predictable Maintenance | ||
| Direct Access to Developer | ||
| Complete Code Ownership |
While the upfront investment may be higher, custom-built websites typically offer better long-term value through improved performance, security, and flexibility.
Real-World Search Impact
Beyond just faster sites, custom redesigns deliver measurable business results with dramatic increases in search visibility and traffic.
160% Increase
in total impressions after switching from WordPress template to a custom-coded website
What this means for your business:
- More potential customers finding you online
- Improved local market dominance
- Higher quality traffic that converts better
My Core Principles
These principles guide every project I undertake, ensuring consistent quality and results.
Performance First
Speed directly impacts user experience and conversions. I build websites that load instantly and score exceptionally well on Core Web Vitals metrics.
Personal Partnership
When you work with me, you're working directly with the person building your site—no account managers or outsourced teams.
Quality Craftsmanship
I build robust, scalable solutions using modern frameworks and best practices that ensure long-term performance and reliability.
Results-Focused
Beyond aesthetics, I focus on creating websites that achieve measurable business objectives and deliver tangible ROI.
Let's Build a Website That
Book a free, no-pressure chat with me about your website. We'll discuss your goals and explore how a high-performance, custom website can drive growth for your business (aka - figure out what you need and how I can help)
Quick Message
Have a quick question or idea? Let me know!
How I Build Your Website
My streamlined process focuses on efficiency and quality at every stage, ensuring your website launches on time and exceeds expectations.
Conversation & Discovery
It starts with a conversation. I'll dive into your business goals, audience, and unique value proposition to create the strategic foundation for your project.
Key Activities
- Understanding your business objectives
- Defining success metrics
- Audience analysis
- Strategic planning
Design & User Experience
I design an intuitive, beautiful experience that reflects your brand's personality and creates meaningful connections with your audience.
Key Activities
- User-centric wireframing
- Brand-aligned visual design
- Mobile-first approach
- Thoughtful user journeys
Development & Optimization
I build your site with clean, efficient code, focusing on performance, accessibility, and an exceptional user experience across all devices.
Key Activities
- Clean, structured code
- Core Web Vitals optimization
- Responsive implementation
- Accessibility standards
Launch & Ongoing Support
I handle the technical launch process and can provide ongoing support to ensure your site remains fast, secure, and effective long-term.
Key Activities
- Pre-launch quality assurance
- Smooth deployment
- Optional maintenance plans
- Continued technical partnership